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Marketing Hits: Canadian Resources for Marketing Research: Home

About this Guide

This site was designed as an aid to the information gathering and analysis necessary in the process of developing a marketing strategy. The sources listed in this site are those likely to be most useful for Mount Allison University students working on marketing projects. Emphasis is on Canadian sources.

For links to more marketing information sources try the Library's Commerce Subject Guide.


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Marketing Hits: Canadian Resources for Marketing Research

Table of Contents 

(Link to each section by selecting the tabs above)

Competitive Analysis
Industry Statistics, Economic statistics and trends, Government regulations, Country or area studies, Company information (see also Corporate Analysis)

Corporate Analysis
Directories (Companies, Associations, Products), Rankings, Market share, Financial information (Annual reports, Filings, Stock quotes), Company histories, Company web sites

Consumer Analysis
Demographics, Consumption/Expenditure patterns, Consumer opinions and attitudes

Other Marketing-Related Information
Small Business, E-Commerce, Exporting, Advertising, Ethical Marketing, General Marketing Sites


Originally created by Anita Cannon, Library, and Dr. Rosemary Polegato, Commerce Department. Suggestions welcome. Last modified 22 January 2013

Questions? Ask your Subject Librarian

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Anita Cannon
Subject Librarian for Commerce, Economics, Geography, Environmental Studies, Linguistics, Modern Languages, German Literature, Law, and Government Information
Reference Office - M11
R.P. Bell Library
49 York St., Sackville, NB E4L 1C6
phone: 506-364-2572