This site was designed as an aid to the information gathering and analysis necessary in the process of developing a marketing strategy. The sources listed in this site are those likely to be most useful for Mount Allison University students working on marketing projects. Emphasis is on Canadian sources.
For links to more marketing information sources try the Library's Commerce Subject Guide.
Competitive Analysis
Industry Statistics, Economic statistics and trends, Government regulations, Country or area studies, Company information (see also Corporate Analysis)
Corporate Analysis
Directories (Companies, Associations, Products), Rankings, Market share, Financial information (Annual reports, Filings, Stock quotes), Company histories, Company web sites
Consumer Analysis
Demographics, Consumption/Expenditure patterns, Consumer opinions and attitudes
Other Marketing-Related Information
Small Business, E-Commerce, Exporting, Advertising, Ethical Marketing, General Marketing Sites
Originally created by Research Librarian Anita Cannon and Dr. Rosemary Polegato, Commerce Department. Suggestions welcome.
