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Featured New Books
The Cambridge Handbook of the Changing Nature of Work by "This handbook provides an overview of the research on the changing nature of work and workers... Based on documented changes in work and worker behavior, [it] derives implications for a range of management functions, such as selection, performance management, leadership, workplace ethics, and employee well-being."
Call Number: HD 6955 .C27 2020
Macro-Social Marketing by Macro-social marketing is an approach to solving wicked problems. Wicked problems include obesity, environmental degradation, smoking cessation, fast fashion, gambling, and drug and alcohol abuse. As such, wicked problems are those problems that are so complex and multifaceted, it is difficult to define the exact problem, its contributing factors and paths to a solution. Macro-social marketing provides a holistic and systemic approach to both studying and solving wicked problems.
Call Number: HF 5414 .M33 2020
Fanocracy by The most powerful marketing force in the world isn't social media, email blasts or search ads. It's fandom. Fanocracy show readers how to build a successful fandom around their business by focusing on community, generosity, and fun. Those who apply the strategies in Fanocracy are more likely to dominate their categories. And beyond the financial benefits, fanocracies spread more joy and inspiration to the world at large.
Call Number: HF 5415.5 .S446 2020
Publication Date: 2020-01-07
Transgenerational marketing evolution, expansion, and experience by Section I: Theoretical Foundations -- Chapter 1. Evolution of Marketing Scholarship -- Chapter 2. Transgenerational entrepreneurship -- Section II: Growth of Functional Perspectives -- Chapter 3. Generations of Innovation and Technology -- Chapter 4. Growth of Supply Chain Management -- Chapter 5. Evolution of Decision making in Marketing -- Chapter 6. Development of Consumer Behavior -- Chapter 7. Industrial Marketing across Generations -- Section III: Global Transformations -- Chapter 8. Shifts in Market Competition -- Chapter 9. Business Diplomacy and Corporate Social Initiatives -- Chapter 10. Next Generation Market and Consumerism
Call Number: HF 5415 .R32 2020
Publication Date: 2020
Welcome to the library subject guide on Commerce. This guide is designed to help you find information and resources for Commerce assignments and course work.
Select from the tabs across the top of this page to navigate your way through this guide. Use the drop-down menu under each tab to find resources for various areas such as Accounting, Marketing, etc.
If you have any questions, or would like to make an appointment for a research consultation, please don't hesitate to contact the Commerce subject librarian.
View all Subject Guides.
Hungarian Antique three-column full-keyboard cash register 1902, Source: Takkk
Questions? Ask your Subject Librarian